$4M
Monthly GMV
-60%
Page load
+28%
Conversion
50x
Traffic spikes
Arkade is a direct-to-consumer electronics brand doing $4M+ monthly. Their Shopify store was hitting customisation limits and their page speed scores were hurting paid acquisition ROI.
Shopify's theme system prevented the interactive product experiences Arkade's team envisioned. Every page load cost them conversions. The migration needed to happen without disrupting the existing store or losing SEO equity.
We built a headless Next.js frontend connected to Shopify's Storefront API, with a custom CMS for marketing pages. A/B testing infrastructure was built in from day one. The migration ran in parallel with zero downtime using feature flags.
Page load times dropped 60%. Conversion rate increased 28%. The new architecture supports flash sales with 50x normal traffic without degradation.